How do roofers get more leads from Google?
Written by Isaac Lopez, founder of Sortexs, former Cyber Security Analyst & Software Engineer. Last updated .
Most roofing leads from Google come from three things: a fully verified Google Business Profile, Google Local Services Ads, and a steady stream of recent reviews after every job. Roofers who get those three right tend to rank in the local map pack without spending much on standard Google Ads. A slow website or a phone number buried below the fold then loses the calls those three generate.
The three things to get right first
- 01
Complete your Google Business Profile
Verify it, then fill in every field: service area, hours, specific services and real job photos. It's free and does more for local visibility than anything else.
- 02
Turn on Google Local Services Ads
LSAs put you above standard search results with a Google Guaranteed badge, and charge per lead instead of per click.
- 03
Keep reviews coming in weekly
Text or email a review link the day a job finishes. Recent reviews matter more to local ranking than a large total count.
Why a fast website still matters after the click
A Google Business Profile and Local Services Ads only get someone to click. A roofing site that takes more than a few seconds to load, hides the phone number below the fold, or buries the quote form loses that homeowner to the next name on the page, including leads already paid for through Local Services Ads.
The full breakdown, with the order to tackle each step and what a lead-ready site needs, is in How roofers get more leads from Google.
Common questions
Does a roofing company need to run Google Ads to get more leads?
Not necessarily. A complete Google Business Profile is free and drives most local visibility, and Google Local Services Ads charge per lead rather than per click, which usually works better for roofers than standard search ads.
How many Google reviews does a roofing company need?
There's no fixed number. Recent, steady reviews matter more to local ranking than a large total count built up once and left alone.
What does a roofing website need to hold onto Google leads?
It needs to load fast on a phone and show the phone number and a quote form without the homeowner having to scroll, since most of that traffic is someone calling from a job site or driveway.
Stop losing jobs to missed calls.
Try Sortexs free for 30 days on monthly billing. No obligation, no contract.
Start Free Trial